Brand Design | 2025
Sunplug Canada
ROLE: Brand Designer
A comprehensive visual brand design for a solar energy company operating within Ontario and Quebec, Canada
DURATION: 8 Weeks
TOOLS: Adobe Illustrator
Project Goals
Conduct a visual rebrand of the family-owned and operated solar energy company Sunplug Canada to increase brand recognition and awareness. Using physical and digital mediums to create a comprehensive and cohesive visual identity. Increase client understanding of solar and the services the company offers. Explore sustainable branding and business practices to discover opportunities to promote sustainability throughout the brand.
Audience
The audience for the rebrand includes current clients of the business. The rebrand needs to communicate a shift in management while maintaining trust and credibility with clientele.
The rebrand also serves to garner new clients and increase brand visibility and recognition. The Sunplug Canada brand aims to appeal to people who are interested in off-grid living, nature, and sustainability.
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